“We built Aure on the principle that fine jewellery must both shine and sit comfortably.”
18K Solid Gold
Crafted in Italy, our 18‑karat solid gold is 75% pure gold, blended with other metals for strength and durability. Each piece is solid gold rather than plated or filled, so it retains its intrinsic value of gold and withstands daily wear. The alloy is hypoallergenic for comfort, and our white gold styles are finished with nickel‑free rhodium to enhance shine, durability, and resistance to tarnish.
14K Solid Gold
Our 14K solid gold contains at least 58.5% pure gold, with the remaining 41.5% made up of an intentional blend of copper, silver, and zinc to deliver superior strength and long-lasting wear. Its lower pure gold content also makes it a more accessible option without compromising on quality or value preservation.
Why Don’t We Use Plated Gold or Gold Vermeil?
We don’t use plated gold or gold vermeil because these thin layers of gold wear away over time, exposing base metals and losing both beauty and worth. We craft only with solid gold, containing 75% pure gold in 18K pieces and 58.5% in 14K, ensuring lasting brilliance and intrinsic value. Solid gold is timeless in design and a true investment, with our recycling service allowing you to exchange our jewellery for cash or credit so its value remains tangible long after purchase.
